Social media has become a big part of our lives. It is how we communicate with friends and family, it is how we get information about what’s going on in the world, and it can also be a great marketing tool for businesses. This article will highlight some tips to analyze your social media analytics to ensure everything is running smoothly.
Factor to consider when choosing your social media analytic tool.
1) size of your company.
You will likely have one social media account if you are a small business. However, if you are a large company, you may have several different accounts across different platforms. When deciding which platform to use, you will need to consider the size of your company and how much time and manpower you have to devote to each platform.
2) your target audience.
Each platform has a different demographic, so you will want to make sure you use the platform that reaches the people you want to reach.
Once you have decided which platform to use, it is important to familiarize yourself with the analytics available on that platform. Here are some tips for doing so.
Twitter: Twitter offers several different types of analytics, including detailed information about who is following and mentioning your account, as well as data about your tweets (e.g., impressions, engagement rate). You can find this information by going to “Settings” and then “Analytics.”
Facebook: Facebook offers detailed analytics about your Page, including information about likes, reach, engagement, and more. You can find this information by going to “Settings” and then “See All.”
Instagram: Instagram offers analytics about each post, as well as data about your account (e.g., followers, impressions). Go to “Insights” and select the desired date range to access this information.
LinkedIn: LinkedIn does not offer very detailed analytics, but it gives you some basic information about who views your profile and how many people have viewed it. You can find this information by going to “Profile” and selecting “See Who’s Viewed Your Profile.”
Google+: Google+ offers a wide variety of analytics about your account, including information about how many people have followed you in the past month and year, as well as data about your profile views. You can find this information by going to “Profile” and selecting “View Insights.”
3) your goals.
Before you can start analyzing your social media analytics, you need to know your goals. Are you trying to increase brand awareness? Drive traffic to your website? Increase sales? Once you know your goals, you can begin tracking the most important data to achieve those goals.
NetbaseQuid is an excellent tool for analyzing social media analytics. It offers detailed information about all major social media platforms and data about brands and competitors. You can use this information to make better decisions about your social media strategy and improve your marketing efforts.
Now that you know how to analyze your social media analytics, it’s time to put that knowledge to work. Start by setting specific goals and track the most critical data to achieving those goals. And don’t forget to keep an eye on your competition; analysis is not just about looking at your data but also comparing it to what others are doing. With a bit of effort, you can start using your social media analytics to improve your bottom line.