As a Google Ads Agency Partner, we may be a little biased. Still, we also have the knowledge to assist you in understanding the benefits of outsourcing your Google Ads Management to an Agency. So let’s get started on those right away.
Google Ads Is Continuously Changing, And So Is Google Ads Management
Google Ads is a living, breathing entity that changes and evolves quickly. As a result, staying current takes time, and if you don’t keep up with what’s new, you could be wasting money.
A Google Connection Is Priceless
Google has a really good relationship with agencies. They have a single point of contact to whom they can reach out whenever necessary. Google gives them routine training on new features, account reviews and optimisation advice, access to super-secret betas for new features (which tend to improve speed), and faster assistance than you ever imagined existed.
Sure, Google Ads provides a helpline where you can chat with one of their new hires. You’ll get answers to your queries, but you won’t get proactive, customised assistance, beta access, or special escalation on issues.
Data Can Help You Perform Better
Agencies deal with many clients from across the country and even the world. They most likely have many clients in similar niches in other areas that they have already ironed out all of the bugs in your industry. They have a tested keyword list and understand the optimal ad style. So your campaigns will begin with already optimised results.
Experience, Not Just In Google Ads Management Services, Is Priceless
A client may know their industry, but an agency is knowledgeable about compelling advertising. You understand what makes a strong landing page and how to conduct keyword research. Anyone may study keywords, but knowing what will produce the desired results requires a professional. You spend your days doing tricky tasks like putting tracking on pages and making sure everything works properly. You’ve experimented with ad copy and know what works. You work with web pages, SEO, and social media, so you can draw on all of your experiences to address problems. You also understand the industry jargon, so there is no learning curve to contend about.
Time Is Valuable
Business owners and employees devote a significant amount of effort to ensuring the company’s success. When they manage their Google Ads campaigns in-house, it diverts their attention away from the main aim — running a company. Splitting their time may result in the business being ignored and time spent away from their family. Hiring an agency frees up their time to focus on the business and even spend more time with their families.
Google Ads Campaigns Don’t End After Office Hours
The major perceived benefit of having an in-house Google Ads employee is that the person managing your campaigns will be available at all times. In reality, this assumption doesn’t always hold true. Employees often have set hours and don’t work weekends, even if your campaigns continue to run after hours. Additionally, even the most dedicated employee will eventually need to take vacation days or sick days. If you’ve focused all your PPC management on a single person, your campaigns will have to adhere to that person’s schedule.
With an agency, you don’t need to worry about these things. Agency representatives can be on-call around the clock, giving you all the attention an in-house employee would provide. In addition, while it can be cheaper to hire a PPC manager in-house, the amount of experience and expertise you gain from working with a PPC agency far outstrips the value of a single employee.
Tap The Insider Knowledge of A PPC Agency
If you’re considering hiring a dedicated PPC manager, chances are you don’t have expert-level knowledge of the PPC industry. Hiring someone who doesn’t have the required experience to be successful can spell disaster for your PPC strategy at worst and cause delays or wasted money at best.
With the help of a competent outsource Google Ads Management Agency, you can establish your online presence. Contact us today to find out more information!